MBA in Cultural Diplomacy and the Global Economy

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The degree is offered and awarded by the Babes-Bolyai University (BBU) in cooperation with the Institute for Cultural Diplomacy (ICD)

Where: Germany: Berlin; Romania: Cluj-Napoca

When: October 2012 – October 2014


Overview: The MBA in Cultural Diplomacy and the Global Economy is a two-year program consisting of two semesters in Berlin and two at the Babeş-Bolyai University.
Harnessing the potential of cultural diplomacy as a sustainable, responsible business strategy, the MBA in Cultural Diplomacy and the Global Economy equips students with a comprehensive training in macroeconomic principles, business management strategy and marketing with an emphasis on a unique brand of diplomacy that furthers the social and cultural power of the private sector. This unique approach to international business ensures that the leaders of tomorrow are adequately prepared for the challenges of an ever-changing and increasingly interdependent world.

The Key Objectives of the program are:
•To provide students with an in-depth understanding of the theory and practice of global economics and Cultural Diplomacy, as well as the basics and foundations of how the fields work together.
•To explore the historic and recent developments in international economics and cultural diplomacy and to prepare students for future developments in the evolving global economy.
•To analyze the developments in the field of cultural diplomacy and to create and apply strategies of how cultural diplomacy can further influence, support, and strengthen the activity of the private sector.
•To enable students to develop successful projects applying the practice of cultural diplomacy and international economics.
•To analyze the strategic and ethical foundations of corporate social responsibility programs and corporate philanthropy with regards to Cultural Diplomacy

Setting Description: The MBA in International Relations and Cultural Diplomacy is a two-year program consisting of two semesters at the Babes-Bolyai University and two at BBU Berlin Campus at the ICD in Berlin.

The MBA program follows the conventional university structure of a two-year course divided into four different semesters. Students are offered an array of optional courses to accompany mandatory courses, professional training semester and the final thesis. The first semester will be undertaken in Berlin, and the second in Romania. In the second year the students will begin the first semester in Berlin and will undertake a practical development and training semester at the Institute for Cultural Diplomacy and then produce a final thesis on a related topic of choice.
These modules have been designed to provide a balance between historical, current and future perspectives of the Global Economy and Cultural Diplomacy. Topics range from Cultural Diplomacy at the corporate, strategic and management level. And focus on International Business and Communications, Globalization, and Crisis Management, as well as Economic Governance, International Organizations, and Contemporary Politics. Many of these courses will focus on the practical applications of Cultural Diplomacy and political economic thought and theory, as well as current transnational and international economic business activities.

This unique combination of study and work at two different institutions provides the crucial support and experience that an MBA student in Cultural Diplomacy and the Global Economy needs in order to flourish in today’s globalized world.
The structure and geographical division of the courses provides students with access to different cultures that will enhance cultural awareness and understanding of different political and economic norms, as well as providing a useful platform on which to broaden the areas of study offered within the program.


Program Value:
•The program offers students a core curriculum in international business education, preparing the future leaders of tomorrow for the leadership, marketing and strategic skills they will need to build careers in economics or business
•Students will have access to an expert faculty with experience in international economics and diplomacy, and will acquire the knowledge and skills necessary to thrive in a changing global order.
•Students will obtain an expertise in cultural diplomacy, currently an underutilized but increasingly significant business tool.
•The curriculum and faculty prepare graduates for careers in academia, economic governance, advocacy and all branches of the international private sector.
•Students will be uniquely situated to create and implement their own programs of corporate cultural diplomacy.
•The program will allow students to study with distinguished and renowned faculties from around the world, enabling contacts with experts in organizations affiliated with international business and economics

Program Cost: Tuition for the MBA in International Relations and Cultural Diplomacy is €3,000 per semester (and total of €12,000)
Subjects: Business Administration-Commerce and Management, International Relations